Why do diets fail?
First and foremost, for a diet to work, it has to not only accomplish the goal of weight loss but it has to ensure that you won’t regain the weight.
Most people consider a diet to have been successful if the person has lost weight. But the reality is that almost any diet will produce weight loss.
Now, consider that statistics have shown that over 90 percent of the people who go on diets regain their weight – with many of these regaining more weight than they lost. Is this really success?
If you’ve been on diet after diet, you have to consider that those diets didn’t work. In fact, the marketplace would not be inundated with diets and diet products if diets truly did work.
For some reason, the more unusual and illogical a diet is, the more people seem to be attracted to it. This is why each year, at least one more fad diet or diet product comes out on the market. People tend to think, “Wow, this sounds easy and powerful. I haven’t tried this before. How much? Where do I sign up?” However, it’s a money maker, plain and simple. These companies aren’t caring about helping you be successful with your weight. In fact, they make more money if you don’t succeed because you’ll continue to try their next expensive weight loss method.
Have you ever noticed that diet ads for “quick weight loss” aids, like pills, say something like, “Along with diet and exercise….?” It’s the diet and exercise part that really causes the weight loss.
So why don’t diets work? I’ll tell you… because most diets are incompatible with how we, as humans, psychologically function best (Check out my blog on the pyschology of dieting).
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